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Product Video Production Product videos that show what photos can’t

Shoppers want to see your product move, open, fit and work before they buy. We plan, film or build, and edit product videos for your store, your marketplace listings and your ads — delivered in every format you need.

  • Starts at $599
  • Turnaround 7–10 business days
  • Revisions 2 revision rounds
  • Formats Demo · Lifestyle · Social ads · Launch · Marketplace

See packages and pricing

Who it is for

Shopify and DTC brands

Product page videos that answer questions before they become returns.

Paid social teams

Short vertical cuts with hooks in the first seconds, ready to test.

Product launches

A hero video for the launch page plus cutdowns for every channel.

Marketplace sellers

Clean listing videos that follow each marketplace’s format rules.

Problems we fix

Photos aren’t enough

Size, texture and how the product works are hard to show in a still.

Ads that get skipped

Slow intros and no hook in the first seconds.

One video, one format

A horizontal master that looks wrong in Reels, TikTok or Stories.

Silent viewers lost

No captions, so most mobile viewers miss the message.

Pricing

Clear packages, with exactly what each price includes

Pick the closest package. Bigger project? Start with the custom tier and we will send a written scope and price.

Product video starter

From $599

  • 7–10 business days
  • 2 revision rounds
  • One video up to 45 seconds, one product
  • Filmed by an assigned crew or built from your assets
  • Vertical and square versions
  • Licensed music and on-screen text
Choose this package

Launch or campaign

From $3,500

  • Scoped per project
  • Agreed per project
  • Hero launch video plus cutdowns
  • Multiple shoot days or locations
  • Talent and locations as needed
  • Campaign content plan
Request a custom quote

Add-ons

  • Extra product in the same session from $149
  • Voice over from $149
  • Product photos in the same session from $199

Product shipping, locations and talent, if needed, are listed in your proposal before work begins.

Your final price is confirmed in writing after we review your details. Anything outside the scope is quoted before work starts.

Scope

Video types we produce

  • 01 Product demo and how-it-works videos
  • 02 E-commerce product page videos
  • 03 Lifestyle product videos
  • 04 Social ad videos (Reels, TikTok, Stories)
  • 05 Product launch videos
  • 06 Short-form product content
  • 07 Marketplace listing videos
  • 08 Unboxing and detail close-ups

What every delivery includes

01

A master video

The full-length edit, color-graded and mixed.

02

Vertical cutdowns

9:16 versions for Reels, TikTok and Stories.

03

Square formats

1:1 and 4:5 crops for feeds and product pages.

04

Captions

Burned-in or separate caption files for sound-off viewing.

05

Licensed music

Tracks cleared for the channels in your proposal.

06

Motion where required

Titles, callouts and simple product animation when the story needs it.

The process

How a product video project runs

From brief to files ready to upload.

  1. 01

    Brief

    Product, audience, channels and the one thing the video must show.

  2. 02

    Concept

    Angle, hook ideas and a short script for your approval.

  3. 03

    Shot list

    Every scene, angle, prop and format planned before filming.

  4. 04

    Production

    You ship products to the crew we assign, or a vetted crew films on location — or we build from your assets.

  5. 05

    Editing

    Cut, color, sound, captions and motion.

  6. 06

    Review

    Written revision rounds on a shared link.

  7. 07

    Delivery

    Master plus every cutdown, named and sized for each platform.

How we work

Vetted crews

In the U.S., filming is handled by vetted freelance crews working to our script, shot list and quality review.

Usage rights in writing

Music, talent and usage rights are listed in the proposal before production.

No invented results

We share performance only from your real data and never publish numbers we can’t verify.

The short guide

Product video guide: what to film and how to use it

Which product video do you need first?

Start where the buying decision happens. For most stores that is a 30–60 second product page video that shows size, use and key details. Paid social needs shorter vertical cuts with a hook in the first two seconds. A launch video comes later, when you have a moment worth announcing.

Plan once, cut many

Shooting with every format in mind — vertical, square and horizontal framing — lets one production day feed your product pages, ads and social posts for months. Decide the channels before the shoot, not after.

What makes a product video convert

Show the product in use, answer the obvious questions (size, material, how it works), keep text readable on a phone, add captions for sound-off viewing, and end with one clear next step.

FAQ

Frequently asked questions

Can’t find your question? Contact the team — we reply within one business day.

Need this service only?

Start with a single project — clear scope, clear price.

Need an ongoing team?

JUST plans bring content, social, advertising and web under one strategy.