Logo or brand identity: what do you need?
A logo is one mark. A brand identity is the system around it: colors, typography, how the logo is used on different backgrounds, social templates and guidelines that keep everything consistent.
A new small business can start with a logo and a basic color and type palette. A business that will advertise, run social channels and print materials gets more value from a full identity.
Key takeawayBuy a logo when you need a mark; buy an identity when you need consistency everywhere.
What drives the cost of logo design?
- Research and discovery before sketching
- Number of initial concepts and revision rounds
- Custom lettering or illustration
- Versions: horizontal, stacked, icon and one-color
- Supporting colors, typography and guidelines
- Usage rights and source files
Key takeawayConcepts, revisions and the system around the mark drive most of the price.
What files should you receive?
- Vector source files (AI, EPS or SVG) for print and signage
- PNG files with transparent backgrounds for web and social
- Full-color, one-color and reversed versions
- A short guide to clear space, minimum size and colors
Key takeawayWithout vector source files, you do not fully own a usable logo.
What do Just M Media branding packages cost?
We publish starting prices, and each package lists what is included.
- Brand starter: from $499 — 7–10 business days
- Full identity: from $1,499 — 3–4 weeks
- Strategy + identity: from $3,500+ — Scoped per project
Key takeawayStarting prices are a guide; the proposal confirms the final scope.
Who owns the logo, and should you trademark it?
Your agreement should state that you own the final logo and receive the source files once paid. Before you invest heavily in a mark, check that nothing similar is already registered in your category, and consider registering it as a trademark; the USPTO explains the basics.
Key takeawayOwnership in writing first; trademark checks before a big rollout.
Getting a clear quote
Tell us about your business, your audience and where the logo will be used. See our branding services for what each package includes.