PPC Agency · Google Ads, Meta & TikTok Ads Management An expensive lead is not always an ads problem

PPC management services cover everything between your budget and a measurable result: account structure, keyword and audience research, ad copy, creative, bidding, tracking, reporting and ongoing optimization. As a PPC agency and a paid social agency in one team, we handle Google Ads management, Meta ads management on Facebook and Instagram, and TikTok campaigns, across search, lead generation, conversion and retargeting campaigns.

The work starts before the ad. We review the offer and the landing page first, because a weak offer or a page that leaks visitors makes any campaign look expensive. Then we build the campaigns, produce the creative in multiple versions, set up conversion events, and report on what you spent, what you got and what we recommend next.

We do not spread a budget across every platform to look busy. Depending on where your audience is, a plan might also include YouTube ads through Google, LinkedIn for B2B, or X and Snapchat. Most small businesses do better mastering one or two channels before adding a third.

Search ads capture demand that already exists. Someone types what they need, such as an emergency plumber, a family lawyer or payroll software, and your ad answers that search. Clicks on search can cost more, but the person is closer to a decision, which is why Google Ads tends to fit services, urgent needs and purchases people research before they buy.

Paid social creates demand. Facebook, Instagram and TikTok put your offer in front of people who were not searching for it, so results depend heavily on the creative and the offer. It fits visual products, online stores, restaurants, new brands and anything people did not know they wanted. YouTube ads sit in between: video creative, placed using what Google knows about what people are looking for.

Many businesses end up using both: search to catch the people ready to buy, and social to build an audience and retarget visitors who left without acting. Where to start depends on whether people already search for what you sell, how long they take to decide, and what creative you can supply.

Ad platforms optimize toward the signal you give them. If the only thing they can see is clicks, they find people who click. If form submissions, calls and purchases are recorded accurately, bidding learns from real outcomes. That is why we set up pixels and conversion events on each platform, and check the Google Analytics setup, before budget goes into ads.

Tracking is also what makes a report worth reading. With it, you can see the cost of a lead or a sale by campaign, audience and ad, and decide where the next dollar goes. Without it, you are left judging campaigns by impressions and clicks, which say little about revenue.

No setup captures every conversion. Browser privacy features and cookie consent choices leave gaps, so we tell you what is measured directly and what is estimated. Privacy rules also differ from state to state. This is general information, not legal advice; your own counsel should confirm what consent and disclosures your site needs.

Usually the platform is not the culprit. An offer that sounds like everyone else, creative people have seen too many times, broad targeting with no clean conversion data, a slow landing page or delayed follow-up will all push costs up. Adding budget at that point only magnifies the problem.

On Meta and TikTok in particular, the creative does much of the targeting. Creative testing means producing several versions of each idea, with different hooks, formats, headlines and angles, running them side by side with enough budget to read the result, then cutting what does not work and scaling what does. Design, copy and video editing are handled by our own team, using footage you record from a short brief.

Landing pages and follow-up are part of the result, not a separate project. A single-purpose page that loads fast on a phone, repeats the promise in the ad and asks for one clear action will carry a campaign further than any bidding change. Then comes the question most teams skip: who answers the calls, forms and messages, and how quickly? A strong campaign loses its results when leads wait hours for a reply.

There are two separate costs. The first is the media budget, which is paid directly to Google, Meta or TikTok from your own ad accounts, on your own payment method. It never passes through us, so you see every charge and your accounting stays clean. The second is the fee for campaign management and creative production.

The management fee depends on how many platforms and campaigns we run, how much creative is produced each month, whether tracking or landing pages need to be built or repaired, and how many locations or product lines are involved. The right media budget depends on how competitive your industry is, your objective, the areas you target and the season. Auction prices usually climb around Black Friday and the holidays.

The final price follows the scope, because two companies with the same request rarely need the same scope. After a short call we send a written proposal with a defined scope, price and timeline, along with a recommended test budget. If the budget is too small to produce enough data for a real decision, we say so upfront.

Start with ownership. The ad accounts should be in your company's name, with the agency added as a manager, so the data, pixels and campaign history stay with you if you ever change providers. Then ask how tracking is set up, how success is defined, who produces the creative, how many variations get tested and what a monthly report actually shows.

Be cautious with anyone who promises a specific return or a set number of leads before seeing your product, margins and data. Nobody can guarantee those. Be equally cautious with reports full of impressions and clicks that never connect to cost per lead, lead quality or revenue.

If you advertise housing, jobs or credit, ask how the agency handles the special ad categories the platforms apply to those industries, since they restrict targeting options. An agency that explains its process plainly, and tells you when a channel is a poor fit for your budget, is usually a safer choice than one that agrees to everything.

It begins with an audit. In an existing account we look at how campaigns are structured, where the budget is actually going, which searches trigger your ads, whether conversions are tracked correctly, how fresh and varied the creative is, and how the landing page and lead follow-up perform. If you have never advertised, we review the offer, the website and the tracking instead. You get a short written list of what to fix, in order of priority.

From there the steps are a proposal, access to your accounts, tracking setup, creative production and launch. How long setup takes depends on the state of your tracking and how much creative is needed, and the schedule is agreed in the proposal. Early signals appear within days of launch; real optimization takes several weeks of testing, because the platforms and the tests both need data.

Paid media suits online collaboration well. You add us as a manager on your ad accounts, share brand files and footage through a shared folder, and meet us on scheduled video calls arranged around your time zone, with email in between. We work in English and Arabic, which helps US companies that also serve Arabic-speaking customers.